Tourism NB's ''Sticky Season'' Campaign was first launched in March 2017. This unique initiative paired NB's maple syrup producers and microbreweries and promoted local craft beer made of maple syrup.
Frosty nights and sunny days mean New Brunswick’s world-renowned and über-yummy maple syrup is flowing.
And this year maple season gets a little more “mmm” as sugar shacks and craft breweries around the province are partnering to create maplelicious brews.
That means you can take part in that most New Brunswick of traditions – visiting a sugar bush to see sap transform into syrup. Then you can head to a partnering craft brewery to see how that same syrup is transformed into a delicious craft beer. You can’t get more local than that.